Benton's package of best-selling ‘Shea Butter & Coconut Body Lotion’ has been replaced with 100% biodegradable sugar cane material.

As much as the excellent quality of products based on naturally derived healthy ingredients, Benton also intends to produce eco-friendly product packages considering nature.

Benton plans to apply sugar cane package to all our products sequentially, and will continue to carry out various eco-friendly activities as a brand that considers the environment.

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Clean Beauty Brand ‘Benton’, introduces sugar cane package... implementing eco-friendly activities

As environmental pollution is recognized as a global problem, more and more companies are working to conserve resources and protect nature. Recently, various methods for saving the environment are being proposed, such as changing product packaging materials or downsizing packages, and reducing the use of plastic or vinyl.

Among them, Benton, a natural skincare brand, has changed the package of best-selling ‘Shutter Butter & Coconut Body Lotion’ and planed to implement eco-friendly activities.

The package of ‘Shea Butter & Coconut Body Lotion’, which was applied to the product since the 15^th, is made of 100% sugar cane paper and uses soy-based ink. It is characterized by biodegradation under composting conditions when buried without separate bleach or coating.

Sugar cane has a rapid growth rate compared to trees, and has been attracting attention as a material that can be expected to regenerate resources quickly. In particular, the sugar cane package introduced by Benton is more meaningful as a sustainable resource in that it does not use woods and is made of agricultural by-products that are discarded in sugar factories.

A Benton official said, “As much as the excellent quality of products based on naturally derived healthy ingredients, we also intend to produce eco-friendly product packages considering nature. We plan to apply sugar cane package to all our products sequentially, and will continue to carry out various eco-friendly activities as a brand that considers the environment”.

Benton, on the other hand, is a clean beauty brand that pursues healthy cosmetics that exclude harmful and controversial ingredients fundamentally. Based on the inspiration of the movie called ‘The Curious Case of Benjamin Button’, Benton has been loved in over 40 countries since its launch in 2011.

By Park Han Yong, qkrgks77@gpkorea.com, GPKOREA

Source: Benton