Park Jung Yeon, a rookie actress of Keyeast, has become the exclusive model of BENTON.

Clean beauty brand ‘Benton’ (CEO, Lee Jang Won) announced that they have selected Park Jung Yeon,

a rookie actress of Keyeast, as Benton’s exclusive model.

Park Jung Yeon recently made a strong impression on viewers by playing the role of Empress Myeongseong,

Min Ja Young in the TV Chosun weekend drama 'Wind, Clouds, and Rain'.

From her debut, she has shown off her presence with stable acting skills

that were not like a newcomer, showing infinite growth potential.

Benton said that Park Jung Yeon's clean and pure impression was suitable

for the brand image aiming for clean beauty that excludes harmful and controversial ingredients fundamentally.

Benton plans to carry out brand marketing activities with Park Jung Yeon as a new face.

They will appeal to consumers by showing the brand's unique sensibility with Park Jung Yeon's fresh and clean image.

An official from Benton said, “I am very pleased to be with actress Park Jung Yeon who will show solid acting and variety of charms.

We are going to show Benton’s various appearances with Park Jung Yeon in the future.”

Meanwhile, Benton, who celebrated its 9th anniversary this year after launching in 2011,

has drawn keen attention by pursuing clean beauty cosmetics that exclude harmful ingredients fundamentally.

In recognition of the product’s excellence, it is making a leap forward as a global brand that promotes the excellence of K-beauty,

receiving great love from more than 40 countries including the United States, Europe, South America, and Southeast Asia beyond Korea.

Benton has also established itself as an eco-friendly brand through the '2020 Think the Earth Project'.

They are joining the efforts to protect the Earth by applying "Earth Pact", an eco-friendly package,

using non-wood packages made of 100% sugarcane as well as soy ink.