[Fashion Biz = Reporter Gwangju Lee]

- Acquired UK ‘Vegan Society’ certification... 20 harmful and controversial ingredients and parabens not detected

- Meticulous eyelash care with renewed dual brush

Benton Inc.'s clean beauty brand BENTON (CEO Lee Jang-won, Benton Inc.) announced that 'Honest Eyelash Serum', an eyelash conditioner, has been registered by The Vegan Society on 9th.

Benton is a brand with a total of 21 vegan product lineups, and Eyelash Essence, Honest Eyelash Serum has obtained official certification as a vegan product based on strict standards and judge from the British vegan organization ‘Vegan Society’ with world-renowned authority.

Benton Honest Eyelash Serum is an eyelash perm conditioner that has become famous as a product recommended by popular beauty YouTubers.

It is a safe product that has excluded 20 cautionary ingredients, volatile alcohol, PEGs, and silicones from harmful controversial ingredients from the planning stage, and has also completed a non-detection test for 7 types of parabens.

It has a slightly acidic pH close to a healthy skin environment and completed the dermatological test, so it can be safely used by sensitive skin or the delicate and thin skin around the eyes.

The oil-free, transparent water essence formulation is a nutritional supplement that can be used after eyelash perm or eyelash extension. Based on the customer's opinion, the existing dual brush has been renewed, and the upgraded applicator was evaluated to provide more meticulous eyelash care.

An official from Benton said, “We are delighted that our eyelash serum, which has been consistently loved as an effective eyelash essence since last year, has obtained official vegan certification from the world-renowned UK Vegan Society.” It is made with a safe recipe that excludes harmful ingredients to the skin and contains only essential ingredients. We will continue to work hard to provide customers with healthy products that can be used safely.”

Meanwhile, Honest Eyelash Serum received favorable reviews from beauty creators for its improvement effect through steady use of eyelashes, eyebrows, hairline, and sideburns, and pre-reservations were continuously sold out. In addition, it has ranked first in the Naver shopping ranking in the category of ‘Eyelash conditioner, eyelash serum, eyelash perm conditioner, eyelash extension conditioners, and eyelash essence’, and is well received by customers who have purchased and used it directly.

News article source: http://www.fashionbiz.co.kr/TN/?cate=2&recom=2&idx=194245